With texting, tweeting, and “send” buttons that
fire off if you sneeze on them, today’s world is ripe with opportunities for
misinterpretation. Ah for the nineties,
when communication was much more straightforward, or so I thought.
I was selling vitamin supplements for one of those
multi-level marketing companies and gung-ho about my prospect for riches. To that end, I had tee-shirts, baseball caps, even a
leotard with the company name on it.
Yes, I was a walking billboard for better health, but it was still not enough. Surely there was more I could do to attract the attention
of potential buyers.
And then WHAM!
A freakin’ genius of an idea: A personalized license plate that would be a guaranteed conversation
started wherever I went. Goddamn, I was pleased with myself! I recall my excitement when it finally arrived, the fervor with which I attached it to my vehicle.
CHOOSE HEALTH.
Get it? Brilliant, right? Right…?
You’re way ahead of me, aren’t you?
Alas, I was right about one thing. It was definitely a conversation
starter. Rarely did a day go by without
me finding some perplexed soul staring at my car and wanting to know what
“Cheese Health” meant.
Had I only been in the dairy business I could have
made a fortune.
This post is
in response to the prompt “Cheese,” part of a 30-day torture writing
challenge from the demented dynamic duo of Nicky and Mike at We Work forCheese. Stop by there to check out all
the other fools wonderful writers participating in this never fucking
ending month-long challenge.
